Reposting: Make Your Customers Your Evangelists
Last month one of our customers posted an important blog on their own website, Make Your Customers Your Evangelists. The post was inspired by spending a few days in our dotCloud booth at PyCon 2012. We're sharing it here because it's great content, from a very promising company. We've posted snippets below.It's great advice for companies large and small.
More companies should bring their customers to conferences with them.
- When someone asks us what we are doing my tongue is often tied. The best parts of my explanation have come from someone else who isn't as engrossed in the problem. I get stuck in all the details. Usually a startup founder has an inordinate amount of experience in their field, which is both a blessing and a curse. They have the insight to invent something truly special, but they also have experiences that 99% of the population can't relate to.
- A customer could possibly relate to other potential customers better. We are the 99% (no pun intended)
- Any company has been asked by someone at some point, "Who would use this?" When you bring your customers along, you can push them to the front and let them do the talking. You no longer have to theoretically explain why someone would use your product. You prove that you have customers and that they thought it was useful enough to come out and tell other people about it.
I'll admit, we didn't always know the exact differences between Dotcloud and Heroku/CloudFoundry/other competitors. At the point where someone came up to us and asked us an esoteric detail about the Dotcloud implementation, our eyes glossed over and we handed the conversation over to one of the experts. But we knew enough to tell why we had chosen Dotcloud, and why we were happy with them.
About Mozio: Mozio aggregates Planes, Trains, Buses and Ferries and integrates with local public transit and taxis to give you more accurate price comparisons across different forms of transportation.
About the author: David Litwak is the CEO of Mozio (http://mozio.com) and a Dotcloud customer. Follow them at @letsmozio!


