TerseTag & dotCloud: the Persistent Hashtag for Anything


dotCloud Support provided us the same level of service and turnaround time as a dedicated Dev Ops team.” said Andrew Foong, Co-Founder of TerseTag

Ever wonder how people come up with brilliant ideas for a startup company?

When Steven Pungdumri was searching for a pre-owned vehicle for himself, he spotted the perfect car on the road. The vehicle was moving too fast for him to catch the seller’s contact information off of the For Sale Sign.  If only there was a short, memorable hashtag that could serve as a pointer to the owner of  the vehicle, a completed transaction would have occurred.  Steven wondered how many missed opportunities happened simply because people failed to capture each other’s contact information. The idea of a short, simple, persistent hash tag or “TerseTag” was born.

TerseTag is a web-based system for creating persistent hashtags that invoke a specific call to action.   Terse tags can take the form of a hashtag or a QR code.   A terse tag can be a memorable, one word tag, or a QR code which can be scanned with a smartphone scanner sending the users to a link to additional information.  Essentially, a link between the physical and digital world.

The founders of TerseTag envisioned that people will find many everyday uses of terse tags besides car shopping.  That is why they have a set of pre-built templates for people to do things such as advertising an event, selling a home, posting a job, or promoting a business, and many more.  They even engage in some light “dog-fooding”, taking their personal terse tags with them as networking tools, like a digital business card.

TerseTag is still a young, self-funded company.  Pungdumri founded the company when he was still a student with his co-founders at Cal Poly where  they had the opportunity to test their business model during on-campus recruiting fairs.  Together the young entrepreneurs generated terse tags for all the participating companies at each event and were blown away by the positive feedback from each organization.

Terse is following the footsteps of Yelp, start local and go mobile.   The first customers of TerseTag were their local gym, local businesses, and non-profit organizations.  A simple search for “#cambodia” connects viewers to the YMCA’s Cambodia Project. Organizations can create vanity tags for a fee, but even individual users can use the free tier for personal and/or professional branding.

QR code and Tag for dotCloud


TerseTag’s Tech Stack on dotCloud

The tech stack includes Node.js and MongoDB. TerseTag uses dotCloud’s custom services to run their version of Node.js.  Custom service provides developers the flexibility to run any application on dotCloud because the service is not tied to any specific language or framework.

Perhaps the greatest compliment to dotCloud’s services is their community support. In the beginning, TerseTag’s developers had a lot of questions. Quick turnaround times were essential; the opposite would be detrimental to a young, growing company. Sometimes, they would even need help with a nonstandard module or service setup.

“We filed many tickets when we first started developing TerseTag.   When we wanted to try out a few modules for pdf generation, dotCloud Support was really helpful.  We were pumping out pdf’s in full swing within a few days.” Andrew Foong, Co-founder of TerseTag.

Questions about EDU pricing, contact support@dotcloud.com

About Susan Wu
JeromeSusan Wu is a product manager at dotCloud. She spends her days collecting feedback from power users so that engineering is made aware of their unmet requirements. While at Ubuntu, Susan worked on product marketing for two OpenStack releases (Essex and Folsom). Previously she led third party integrations and partnerships for Oracle’s flagship application and cloud management suite Oracle Enterprise Manager. She has driven several tech adoption initiatives for Virtualization, first for AMD Virtualization Technology and later for Oracle Solaris SPARC-based Virtualization Technology. 

She was a contributor to IDG’s AMD’s Virtualization for Dummies publication and is a frequent speaker at industry events on cloud computing and virtualization.
Connect with Susan on Twitter! @susanwu88